You can get the news anywhere, but why not drop over to Topless Robot for a very profane summation of what's going to happen as this summer wraps up: DC hits the reset button
Two big pieces of news have surfaced lately, and they both happen on August 31st. DC Comics is going to do two things that will change the way they do business in the comics medium for the foreseeable future. They're going to push their single issues to digital on the exact day that they release them to the comic stores, and they going to hit a great big reset button on their universe.
And everyone seems to have an opinion about this news.
They're not alone.
|Comic Retailers Reaction.|
You can download almost any comic book you want for free if you know where to look.
Now, in an effort to recapture that reader (who I personally find strange, because the joy of a comic doesn't come from another hour spent in front of your computer!) they're going to embrace that market at the expense of their traditional business partners. Not only is that cold blooded, it's reprehensible. It makes me wonder if there's any reason for us to ever expect companies to do the right thing. Comic retailers have kept DC in business for decades, and while that's no excuse for ignoring the future (which may be digital distribution - although I can envision moving beyond comic books entirely, and into webisodes) it should at least buy them some consideration. Would setting the digital release exactly 1 month behind for the next five years have been such a bad strategic move?
I suppose the argument would be that that would encourage impatient downloaders to go and get unpaid for copies off of the net the week they're shipped. The counter-point to that defense though is that people inclined to download for free, are going to download for free no matter what. It's what they do.
In any case, I'm with Bendis on this one. It's a move that slaps DC's longest standing business partners in the face, and I can't support it.
Now, as for the reset....